I wanted to publicize the 20th edition of the Student Carnival from Caen by created a denser and more thought out communication as previously used. I created a series of three posters which would be visible in town. The first one is mostly text, the second one is about the celebrity masks that can be seen during the parade and the last one is composed of emblematic accessories from students’ costumes. I also created a program which would be handed to the students of Caen. On it there is a customizable mask, the precise program of the day and a list of artists who would perform. A sticker page can also be found, and used to personalize the mask.